Americans aged 50+ would constitute the world’s third-largest economy if counted as their own country.
Is your business ready?
Our Mission
Help our clients create businesses, brands, marketing, and messaging that resonate with the older consumer.
10,000+ Boomers retire every day
It may be the fastest growing demographic in the nation and around the globe, but the needs, vitality, and demands of an aging population remain invisible to many today. It’s the age of aging—a growing market that is underserved and untapped.
We help you navigate the complexities of the aging marketplace and make the most of the opportunities
Provide unique insights about older adults and the aging industry, helping advertising and healthcare agencies with winning RFPs and pitches
Create brand strategies, positionings and creative expressions that resonate with the older consumer
Develop SWOT analyses and growth strategies for both start-up and more mature businesses
Educate marketing and sales teams in vertical industries (e.g., healthcare, financial services, packaged goods) so they better understand the biopsychosocial issues and trends facing older adults
Audit and advise on creative development
Develop and advise on marketing strategies and marketing plans
Who we are
We are two veterans of big ad agencies who, through personal and professional choices, have built experience in-and a passion for-the 65+ community. We like working together. We’ve done it at two agencies. And today we both want to give meaning and purpose to the work we do.
Co-Founders of AgePros.net, the only blog for professionals specializing in the well-being of older adults.
Anne DeLorenzo
Partner
Former Interpublic EVP Account Director
Certified Senior Advisor (CSA) since 2014, which requires earning 10 CE credits per year
Graduate certificate in Gerontology (the study of aging) from UMass Boston
“Train the Trainer” certification from the Alzheimer’s Association for Person-Centered Dementia Care
Inducted into SIGMA PHI OMEGA, International Academic and Professional Society in Gerontology
Inbound Marketing Certified by HubSpor Academy
Sales and marketing leader in senior living, working with the target audiences each and every day
“I had the pleasure of working with Anne for many years in her EVP role at FCB. She was a very strong partner in helping Qwest regain a positive brand position and successfully execute on its marketing strategies. We relied heavily on Anne for her strategic insights. She has a knack for leading creative work that effectively generates sales, market share, and positive brand momentum for her clients.”
Renee Karson, VP, Customer Insights Qwest/Century Link
Joanna Dennis
Partner
Former Omnicom EVP Executive Creative Director
Created award winning advertising for Fortune 500 companies in a range of industries from pediatric to geriatric, from financial to pharmaceutical.
Awarded an Effie for AT&T Small Business
Awarded a Gold Pencil for best integrated campaign for Pfizer Lipitor
Selected for the Omnicom Senior Management Program
Personal experience navigating the care of elderly parents
“I have worked with Joanna for over 10 years. I find it challenging to capture in a few sentences the respect I have for her and her work. Joanna is as thoughtful and caring and talented a creative person as they come. She approaches every assignment - whether for a new campaign or a single post - with intelligence and humor. As a planner I totally enjoy working with her -- our discussions always lead to a place we can feel proud of.”
Stacey Lesser, Chief Strategic Officer Merkley + Partners